![]() When you change this flow, you call attention to the point on the page where the flow is broken. Lines – Many designers use a specific linear flow to determine the overall direction of the page. Design elements to create emphasisĪs a designer, you have many tools to create emphasis in your product. ![]() Most often, we use emphasis to drive a call to action (e.g., a sign-up, purchase, or login button, etc.). You can use lines, shapes, colors, textures, size, etc., as well as many other elements to create emphasis. The aim is to create a focal point in the design: an eye-catching part that stands out, distinct from the rest of the design elements. However, we are sure that you can recall some of these “emphasized” elements without too much effort! Reading on, you’ll see how common they are. Emphasis surrounds us, even if you might not realize that it’s called “emphasis”. We see emphasis used in most fields of design, including architecture, landscape design, and fashion design. That could be to an area of content, to an image, to a link, or to a button, etc. Įmphasis is a strategy that aims to draw the viewer’s attention to a specific design element. It’s important to have a good grounding in the Gestalt laws before moving on, because, from knowing how to apply those, we can improve our designs even further, using emphasis. Now that we’ve seen, understood, and appreciated the value of the Gestalt principles, let’s build on our grasp of those and explore something else.
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